Before you start
- Your Google account
Method 1 Turn off personalized ads
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Step 1: Open My Ad Center
Go to myadcenter.google.com, or in the Google app tap your profile picture > Manage your Google Account > Data & privacy > My Ad Center.
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Step 2: Switch it off
Turn off Personalized ads and confirm. This applies wherever you’re signed in to this Google account.
Method 2 Or fine-tune instead
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Step 1: Limit sensitive topics
In My Ad Center, under Sensitive, choose See fewer for alcohol, gambling, dating, pregnancy and parenting or weight loss.
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Step 2: Manage topics and brands
Remove or add topics and brands Google thinks you’re interested in.
Method 3 Android advertising ID
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Step 1: Open Ads settings
Go to Settings > Privacy > Ads (or Settings > Google > Ads).
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Step 2: Delete advertising ID
Tap Delete advertising ID. Apps can no longer use it to personalise ads.
Method 4 Reduce the data used
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Step 1: Web & App Activity
At myactivity.google.com, open Web & App Activity and turn it off or set Auto-delete to 3 months.
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Step 2: YouTube History
Pause or auto-delete YouTube watch and search history in the same place.
Troubleshooting
Ads still look personal
Other companies (Facebook, apps, websites) also target ads. Change ad settings in those services, and clear cookies in your browser.
Setting turns back on
Make sure you changed it for every Google account you use.
Frequently asked questions
Does turning off personalized ads delete my data?
No. Use My Activity to delete or auto-delete data.
Does it work on YouTube?
Yes, while you’re signed in to that account.
Summary
Turn off Personalized ads at myadcenter.google.com, delete your Android advertising ID, and set auto-delete for Web & App Activity to limit what Google uses.
