Before you start
- Accounts on the platforms (business/creator accounts for some features)
Method 1 Facebook and Instagram: Meta Business Suite
Instagram professional accounts can also schedule directly in the app: on the final post screen, tap More options > Schedule this post.
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Step 1: Open Business Suite
Go to business.facebook.com or open the Meta Business Suite app (needs a Facebook Page; Instagram must be a professional account linked to it).
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Step 2: Create a post
Click Create post, choose Facebook and/or Instagram, add text and media.
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Step 3: Schedule
Under Scheduling options, choose Schedule, set the date and time, and click Schedule.
Method 2 LinkedIn
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Step 1: Start a post
Click Start a post and write your content.
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Step 2: Click the clock
Click the clock icon next to Post, pick a date and time (from 10 minutes to 3 months ahead), then Next > Schedule.
Method 3 TikTok and YouTube
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Step 1: TikTok (web)
On a computer, go to TikTok Studio upload page, add your video and caption, then choose Schedule (up to 10 days ahead).
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Step 2: YouTube
In YouTube Studio, upload a video, and on the Visibility step choose Schedule with a date and time.
Method 4 Pinterest
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Step 1: Create a Pin
Click Create > Pin and add your image and details.
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Step 2: Publish later
Choose Publish at a later date and pick a time (up to about 30 days ahead).
Troubleshooting
Scheduled post didn’t publish
Check for expired account connections, unsupported media formats, or changed permissions. Reconnect the account and reschedule.
No schedule option on Instagram
Switch to a professional (creator or business) account in Settings.
Frequently asked questions
Does scheduling reduce reach?
No evidence from the platforms suggests native scheduling hurts reach. Post at times your audience is active.
What time zone is used?
Usually your device’s or account’s time zone. Double-check before scheduling.
Summary
Use Meta Business Suite for Facebook and Instagram, and the built-in schedulers in LinkedIn, TikTok Studio, YouTube Studio and Pinterest. A tool like Buffer brings them together.
